The success of Salon Memo is a direct result of knowing how to popularize a
brand, carrying vital professional products and most of all, having the right
team of educators available for salon owners, spa owners and their staff.
"No matter what the product is or does, a professional beauty product
distributor is ultimately in the education business. Salon owners and their
team of staff members like to be constantly educated about new and
innovative products. They also value how to make improvements in their
business through your services and cutting edge products," describes
Darren Stork, founder and president of Salon Memo, Inc.

When formulating Salon Memo, Darren Stork's goal was not only to liaison unique and desirable products from a manufacturer to salons and spas, but to carry a line of professional products that could synergize with each other. "I wanted Salon Memo to present complete lines and systems for a variety of the best name brand products. This way, one product line would lead into another." To date, Salon Memo carries All-Nutrient Haircolor, Osmotics FNS Hair Growth Generator, Symon7 Computer Software, ERGO and SO.CAP. USA Hair Extensions. These products are only available to fine salons and day spas.

Salon Memo currently covers the Midwest territory, distributing all of their products to salons and spas in Illinois, Indiana, Michigan, Kentucky, Ohio, Minnesota, Wisconsin, and Iowa. Instead of territory expansion, Salon Memo has chosen to focus on their current territory while expanding through advanced education and certification classes on many of the extraordinary products available. SO.CAP.USA Hair Extensions is the premier brand for Salon Memo. Darren Stork contributes this success to the quality of the SO.CAP.USA Hair Extensions and equipment as well as the standardized regional education and certification classes offered. "The training classes are taught by only the best nationally respected educators and are available to both beginners and previously certified hair designers who wish to keep up with the latest equipment and techniques. We're looking at the national and international success of SO.CAP.USA Hair Extensions, while using their emphasis on education to promote our other appliance, hair, skin and beautycare product lines, that will increase sales and confidence for salon and spa clients," notes Stork.

Since Salon Memo accentuates the importance of advanced education leading towards continual self-improvement, Stork decided it would be in the best interest of Salon Memo and its salon and spa owners, if he could carry software for the front desk. Partnering up with Zoran Terzich, he began distributing Salon Symphony Software. Salon Symphony, recognized as being the most comprehensive and easy to use software on the market today, wows salon owners instantaneously. This customer relationship management software allows salons to effortlessly schedule appointments while reporting on everything from the busiest time of year to what promotions are the most effective.

In line with Salon Memo's emphasis on quality advanced education is the importance of availability. The Salon Memo Educational Team was recently expanded to three additional members. "I brought on Sandi Donafee, Jasmine Hoffman and Michael Baker because I heard they were terrific trainers and they each already had a strong presence in the beauty industry. They have really helped us to make Salon Memo what it is today. Salon Memo could not have seen the success and improved so many salon and spas as it has today without their knowledge and skills. Between our three trained educators, my wife and myself, there is always someone from the Salon Memo Team who is available to answer any questions our salons may have," notes Stork.

Salon Memo has proudly built a very strong presence within the professional salon and beauty industries in the Midwest. The Salon Memo Team appears at most beauty trade conventions including one of the largest, The Chicago Midwest Beauty Show, where they premiered their new hair fashion artistry and cutting edge professional products.

Salon Memo continues to build itself to a stronger brand with the right people making it work. As a respected professional beauty supply distributor, Salon Memo fulfills the task of keeping their salons in-the-know and up-to-date on the most innovative products through education and marketing.