Our Staff

Darren Stork, President of Salon Memo

I have created a unique new company that is focused on educating the client. Inspired by my father, also a prominent name in the professional beauty industry, Salon Memo continues the strong legacy of quality, reliability and informative service. In 1972, I accompanied my father to my first beauty show. The wildly unique styles, the talented stage performers and the overall energy of the entire industry were gripping. After that experience I took my first big job as a Regional Sales director for Goldwell International. I had a job that I was interested in, excited by and at times - challenged by. In the thrill of it all I quickly excelled. I became one of the top 10 National Representatives. For nearly twenty years, My wife, Staci, and I have been leading the Salon Memo team while showing our clients the level of premium service they should be expecting. Salon Memo's unique approach is that we do more then distribute - we teach. We've also organized the products Salon Memo carries in a way that is efficient and useful to the user. All the products that we carry marry into each other or in other words - complement each other. Since Salon Memo's inception, Staci and I have created a strong, trustworthy, and successful brand among those who know beauty.

Staci Stork, Vice President

The professional beauty industry is always changing, so I am constantly and consistently looking to grow with new opportunities. The way to become successful is to do what you love and I have been doing just that. As a licensed esthetician, I have experience working with many different skincare companies including Clinique and Osmotics. My energy and excitement for learning something new - together with Darren's savvy business sense - has helped build Salon Memo as a trustworthy and successful professional beauty brand. I most recently worked as a sales representative with Salon Memo. By staying educated on the newest trends and technologies, my goal remains to keep Salon Memo on top of the beauty industry!

Jasmine Hoffman, Educational Leader and Trainer

Teach, technique and talent describe my educational style. I focus on teaching a full range of salon services including creative haircuts, haircolor, hair texture and makeup. I also own and operate a full service salon and spa Jasmine Salon and Day Spa, which I've been successfully operating for more than 10 years. When I began working with SO.CAP. USA Hair Extensions I knew I had unveiled an innovative direction in hairstyle artistry. Adding hair extensions builds confidence for my clients. Hair extensions are more then a new haircut or haircolor, they're a new you! They add passion, they add excitement, they add some part of a client that was missing before they came in.

Michale Baker, Educational Trainer and Educator

Having a naturally innovative spirit is probably one of my strongest attributes. Another is the ability to creatively transform pieces of hair into pieces of art. My fondness of using color to transform the ordinary client into the exuberant client reached far beyond haircolor with traditional dyes and chemicals. With color as my muse, I practiced the art of transforming dull strands into hair that exploded with color and perfected it over 12 years. While always keeping on top of the latest innovations, I began working with hair extensions before people even knew the potential they had. As a master of the trade, I took my 12 years of experience and shared it with others. I am still inspired by the idea of creatively transforming a person with the use of hair extensions.

Sandra Donafee, Midwest Educator and Director for SO.CAP. USA Hair Extensions

Having confidence to succeed is key when it comes to my vibrant educational classes. My career highlights including Team Leader for Fashion Focus, VICA Hair Competition award recipient and working as an Artistic Director for Matrix Essentials. When I had just begun working with hair extensions, I immediately knew I had unveiled a new direction in hairstyling. As the educator and director for the Midwest branch of SO.CAP. USA Hair Extensions, I am always attending additional training classes, seminars and educational tutorials to keep on top of the advances in my craft.

Patty Sheets

Unmatched energy and passion for the professional hair industry in accord with my unique talents and teaching abilities is what motivates me. With over 24 years of beauty industry experience, I have had the pleasure of working with great companies such as Framesi, Matrix, Bosley, Wahl, Jai Tai, Goldwell, KMS CA and All-Nutrient Haircolor. As a professional hairstylist and nationally recognized industry educator, I have made a mark with my professional demonstrations in the newest haircut and hairstyle techniques as well as through developing advanced education programs for preferred hairstylists across the USA.